Minnie & Monty is a small independent business based in Kent, United Kingdom. I first started working in the fashion industry within my family's business in London and after 5 years learning the ins and outs of running a fashion business, it was time to do my own thing. That's when Styled In London (now known as Minnie & Monty) launched - in November 2013 originally as a ladieswear business - and I started sourcing styles and shooting on models "street style" in and around London. I've always had a love for photography so doing my own photos was something that was really important to me.

After a whirlwind 4 years living and working in London, me and my partner decided it was time for a big life change and in 2017 we relocated to the coast in Margate. I still do everything myself (with occasional help) including sourcing our brands, packing your orders and photographing our styles on models. I now solely focus on shooting our ladies-wear collections "by the sea" on our beautiful beaches in Thanet. We absolutely love living by the coast and plan to stay here for a very long time!

In the Summer of 2019 I had a little break after having my baby. I always knew I wanted to branch out into baby products eventually and so I took the leap in May 2020 and launched my very first baby collection Styled In London Baby. I was really struggling to find affordable but traditional baby boy clothes on the high street for my own little boy and that's when i spotted a niche in the market. My baby collections are carefully curated to ensure you are shopping the best quality for your little one. I launched some Mama & Baby matching styles too (something I couldn't find anywhere on the high street!). With practicality in mind, all of my baby styles have been tried on and tested to ensure we are only stocking comfortable and high quality pieces. 

In April 2021 it was time for another change! This time for a new brand name since I was no longer in London nor was I styling and shooting my collections in London any more. After the hugely successful launch of the baby clothes, it only felt natural to put my main focus into my baby collections and I knew we needed a name that better suited the baby-wear but could still crossover with the ladies-wear. That's when Minnie & Monty was born and it is a name that's very special to me as my little boy is called Monty! 

Thank you SO much for supporting my small business! Every single order I receive pings through on my phone and instantly puts a smile on my face. I feel very lucky to have such kind and supportive customers. 

Josie x

"When you buy from a small business, an actual person does a little happy dance".